[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.demorss.cz\/jak-nejlepe-nakoupit\/#Article","mainEntityOfPage":"https:\/\/www.demorss.cz\/jak-nejlepe-nakoupit\/","headline":"Jak nejl\u00e9pe nakoupit","name":"Jak nejl\u00e9pe nakoupit","description":"Zn\u00e1te to. V\u017edy kdy\u017e vyraz\u00edte na n\u00e1kup by\u0165 jen potravin, utrat\u00edte v\u011bt\u0161\u00ed obnos pen\u011bz, ne\u017e jste p\u016fvodn\u011b pl\u00e1novali. P\u0159itom v\u011bt\u0161inu zbo\u017e\u00ed ani nepot\u0159ebujete. Jak je to mo\u017en\u00e9? Obchodn\u00ed \u0159et\u011bzce p\u0159esn\u011b v\u00ed, jak oslovit co nejvy\u0161\u0161\u00ed po\u010det z\u00e1kazn\u00edk\u016f. Obchodn\u00edci \u010dasto vyu\u017e\u00edvaj\u00ed poznatk\u016f z psychologie a nepou\u010den\u00fd z\u00e1kazn\u00edk m\u016f\u017ee tak nalet\u011bt n\u00e1strah\u00e1m supermarket\u016f. 
 Um\u00edst\u011bn\u00ed ovoce a […]","datePublished":"2020-03-26","dateModified":"2023-06-05","author":{"@type":"Person","@id":"https:\/\/www.demorss.cz\/author\/#Person","name":"","url":"https:\/\/www.demorss.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/091b4d684e9af597ec9885a078917281e353fb1084ff05c94355123dbb14e899?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/091b4d684e9af597ec9885a078917281e353fb1084ff05c94355123dbb14e899?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"demorss.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.demorss.cz\/wp-content\/uploads\/img_a372526_w3838_t1583993145.jpg","url":"https:\/\/www.demorss.cz\/wp-content\/uploads\/img_a372526_w3838_t1583993145.jpg","height":0,"width":0},"url":"https:\/\/www.demorss.cz\/jak-nejlepe-nakoupit\/","about":["Nakupov\u00e1n\u00ed"],"wordCount":463,"articleBody":"Zn\u00e1te to. V\u017edy kdy\u017e vyraz\u00edte na n\u00e1kup by\u0165 jen potravin, utrat\u00edte v\u011bt\u0161\u00ed obnos pen\u011bz, ne\u017e jste p\u016fvodn\u011b pl\u00e1novali. P\u0159itom v\u011bt\u0161inu zbo\u017e\u00ed ani nepot\u0159ebujete. Jak je to mo\u017en\u00e9? Obchodn\u00ed \u0159et\u011bzce p\u0159esn\u011b v\u00ed, jak oslovit co nejvy\u0161\u0161\u00ed po\u010det z\u00e1kazn\u00edk\u016f. Obchodn\u00edci \u010dasto vyu\u017e\u00edvaj\u00ed poznatk\u016f z psychologie a nepou\u010den\u00fd z\u00e1kazn\u00edk m\u016f\u017ee tak nalet\u011bt n\u00e1strah\u00e1m supermarket\u016f.
 Um\u00edst\u011bn\u00ed ovoce a zeleniny bl\u00edzko vchodu
 
 A\u010dkoliv by se tento trik mohl pova\u017eovat za nesmysln\u00fd, m\u00e1 svoje opodstatn\u011bn\u00ed. Poskytuje z\u00e1kazn\u00edku pocit \u010derstvosti a zdrav\u00ed, co\u017e mu zvedne n\u00e1ladu a m\u00e1 tak v\u011bt\u0161\u00ed sklon k utr\u00e1cen\u00ed.
 
 Ochutn\u00e1vky a vzorky zdarma
 
 Kdo nem\u00e1 r\u00e1d v\u011bci zdarma? Obchodn\u00ed \u0159et\u011bzce tento trik vyu\u017e\u00edvaj\u00ed k tomu, aby V\u00e1s zdr\u017eeli p\u0159i nakupov\u00e1n\u00ed a str\u00e1vili jste tak v obchod\u011b v\u00edce \u010dasu. D\u00e1le toho vyu\u017e\u00edvaj\u00ed k p\u0159edstaven\u00ed nov\u00e9ho produkt, kter\u00fd by se jinak \u0161patn\u011b prod\u00e1val.
 
 Vchod a v\u00fdchod do obchodu se nach\u00e1z\u00ed jinde
 
 P\u0159inut\u00ed to tak z\u00e1kazn\u00edka proj\u00edt cel\u00fdm obchodem. Po cest\u011b si skoro v\u017edycky tento \u010dlov\u011bk ulov\u00ed v\u00fdhodnou koupi.
 
 D\u016fle\u017eit\u00e9 potraviny jsou rozm\u00edst\u011bny po cel\u00e9m supermarketu
 
 \u010clov\u011bk tak m\u00edj\u00ed reg\u00e1ly s nepot\u0159ebn\u00fdmi v\u011bci.
 
 Z reproduktor\u016f se k v\u00e1m line zvuk pomal\u00e9 hudby
 
 Kter\u00e1 \u010dlov\u011bka uklidn\u00ed, a proto str\u00e1v\u00ed v\u00edce \u010dasu nakupov\u00e1n\u00edm.
 
 Um\u00edst\u011bn\u00ed levn\u011bj\u0161\u00edch produkt\u016f do spodn\u00edch poli\u010dek
 
 \u010clov\u011bk si pak podv\u011bdom\u011b vybere dra\u017e\u0161\u00ed zbo\u017e\u00ed
 
 Um\u00edst\u011bn\u00ed v\u011bc\u00ed, kter\u00e1 jsou ur\u010den\u00e9 pro d\u011bti do ni\u017e\u0161\u00edch polic
 
 Potkali jste n\u011bkdy pla\u010d\u00edc\u00ed d\u00edt\u011b v supermarketu? Plakalo, nebo\u0165 mu rodi\u010de nekoupili jeho obl\u00edbenou \u010dokol\u00e1du. Obchodn\u00ed \u0159et\u011bzce se sna\u017e\u00ed, aby tyto produkty a potraviny byly um\u00edst\u011bny tak, aby na n\u011b d\u00edt\u011b dob\u0159e vid\u011blo.
 
 2+1, 3+1 zdarma
 
 Tyto nab\u00eddky p\u0159inut\u00ed \u010dlov\u011bka nakoupit v\u00edce v\u011bc\u00ed, ne\u017e s\u00e1m pot\u0159ebuje a on je tak p\u0159esv\u011bd\u010den o v\u00fdhodn\u00e9 koupi, kter\u00e1 nemus\u00ed b\u00fdt ani tak v\u00fdhodn\u00e1.
 
 V\u011bt\u0161\u00ed n\u00e1kupn\u00ed voz\u00edky
 
 \u010c\u00edm v\u00edce n\u00e1kupn\u00ed voz\u00edk zeje pr\u00e1zdnotou, t\u00edm v\u00edce je \u010dlov\u011bk pob\u00edzen k tomu, aby nakupoval.
 
 V supermarketu nejsou um\u00edst\u011bny hodiny
 
 Nakupuj\u00edc\u00ed tak ztr\u00e1c\u00ed pojem o \u010dase.
 
 Rada na z\u00e1v\u011br, v\u017edy ne\u017e vyraz\u00edte na n\u00e1kup potravin, sepi\u0161te si seznam v\u011bc\u00ed, kter\u00e9 pot\u0159ebujete. P\u0159edejdete tak nahodil\u00e9mu nakupov\u00e1n\u00ed v\u011bc\u00ed.                                                                                                                                                                                                                                                                                                                                                                                                "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Jak nejl\u00e9pe nakoupit","item":"https:\/\/www.demorss.cz\/jak-nejlepe-nakoupit\/#breadcrumbitem"}]}]